Real-World Cases for Smart Analytics with Google Cloud

Built on advanced algorithms, Google Cloud's smart analytics solutions enable users to uncover insights hidden deep within their data, providing businesses with a competitive and impactful edge. By leveraging cutting-edge technology, Google Cloud facilitates near-real-time analysis, empowering businesses to make optimal decisions based on current data.

Utilizing technologies such as artificial intelligence (AI), machine learning (ML), natural language processing (NLP), and big data capabilities, smart analytics solutions enhance decision-making, drive organizational change, accelerate digital transformation, and boost customer loyalty.

To highlight the importance of smart analytics solutions, it is crucial to first establish trust in the value and reliability of data, as well as the supporting technologies.

Let’s explore two use cases where our clients successfully implemented smart analytics solutions on Google Cloud.

USE CASE #1: IT MONITORING ON GOOGLE CLOUD USING ML

Our client, a leader in software-defined IT operations, collects machine data to build real-time IT service models. These models leverage ML algorithms to predict and prevent outages in hybrid IT environments.

While the solution effectively reduces downtime and IT expenses, the company needed to remain competitive and reaffirm its position as a recognized leader in Gartner's Market Guide for AI Operations platforms. To achieve this, they aimed to transition clients from on-premises systems to Google Cloud while implementing the ML solution.

Rapid migration was essential due to the high operating costs of the legacy application. To enhance the experience for the client’s end-users, SoftServe — a Top 10 Google Cloud Premier Partner — developed and configured a migration wizard tool.

The tool enables users to configure and execute migrations seamlessly within a short time frame. Without the wizard, end-users would need to manually recreate the entire structure, resulting in the loss of all historical data.

Even worse, the manual process could take months to complete. In contrast, our Google Cloud solution provided client users with immediate access to their information, along with detailed reports on potential data losses or interruptions.

USE CASE #2: RETAILER PROVES ROI WITH GOOGLE CLOUD AND ANALYTICS DASHBOARD

As a market leader in home furnishings, Shoptelligence offers a proven solution that helps retailers increase average order value (AOV) and customer lifetime value (CLV), boosting ticket sizes by over 30% and tripling repeat visits.

Shoptelligence's clients needed clear evidence of ROI from AI modules to retain existing customers and leverage their success to attract new ones. At the same time, Shoptelligence required deeper insights into its vast amounts of collected data to implement A/B testing and generate automated reports.

SoftServe utilized Google Cloud data analytics dashboards to display live KPIs for measuring the value of the modules. The daily use of complex and computationally intensive data transformations converted raw data into meaningful KPIs.

These metrics were segmented by shopper groups based on their interactions with the AI modules. Google Cloud's smart analytics enabled the client to analyze vast amounts of raw data—an otherwise impossible task for employees to handle manually.

Shoptelligence clients were able to validate the usefulness of their data and the outputs provided by the AI modules — boosting KPIs and business value in real-time while achieving higher customer satisfaction.

A brand is no longer defined by what a company says it is; instead, it is shaped by what customers say it is. To foster positive brand perception, achieve competitive differentiation, build a loyal fan base, and drive advocacy, genuinely personalized experiences are essential. Smart analytics are a prerequisite for delivering such experiences in today’s crowded digital marketplace.

With thousands of successful enterprise projects completed, SoftServe has become a trusted cloud and smart analytics partner for the most innovative and respected software and enterprise companies worldwide. In fact, we are ranked #1 globally for the most individual Google Cloud certifications and specializations.

Contact SoftServe today, and let’s discuss how Google Cloud can empower your brand — no matter where you are on your smart analytics journey.