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by  Lyubomyr Demkiv

Scaling Physical AI and Robotics With SoftServe and NVIDIA

clock-icon-white  10 min read

In brief

  • SoftServe and NVIDIA accelerate the adoption of physical AI and robotics across key industries.
  • Their collaboration blends simulation‑first engineering, digital twins, and accelerated AI platforms.
  • Enterprises achieve faster development, lower costs, and scalable, production‑ready autonomy.

Large-scale impact in manufacturing with physical AI and robotics begins with bold collaboration among technology leaders because only together can they achieve extraordinary breakthroughs.

As a NVIDIA Elite Partner, SoftServe helps organizations step confidently into the era of physical AI. We bring together our deep engineering expertise in robotics, digital twins, and simulation with NVIDIA’s leading hardware and AI libraries. The result? Successful transformations that turn smart, adaptive machines into production-ready solutions that truly work in the real world.

Our partnership fosters breakthrough innovation across industries — including retail & CPG, power & utilities, oil & gas, manufacturing, automotive, mining, agriculture, and even space, helping over 1,000 global clients reach new levels of automation and efficiency.

The joint reference architecture for intelligent robotics, built on NVIDIA’s accelerated AI infrastructure, simulation, and AI libraries, showcases key capabilities such as simulation-first engineering and synthetic data generation.

from bottles to bytes

Read Krones customer case study

It’s a great example of how SoftServe helped transformed a complex bottle-inspection process into a high-accuracy, AI-driven system, dramatically improving speed and quality. Read here

In this article, we explore how SoftServe and NVIDIA are accelerating the adoption of physical AI, highlighting real-world industry applications and demonstrating how enterprises leverage the latest AI and simulation technology to innovate, optimize operations, and lead in the new age of intelligent robotics.

How physical AI turns robots into thinking machines

your physical AI journey partner & eco-system orchestrator
Journey from Perception AI to Physical AI with SoftServe & NVIDIA

Physical AI marks the next evolution in artificial intelligence, redefining how machines perceive and interact with their surroundings. Robots, vehicles, and sensors now function autonomously, moving beyond simple preprogrammed routines. They are capable of perceiving, reasoning, and making decisions independently.

Physical AI combines real-time perception, physics-based simulation, and AI-driven control to develop autonomous systems that continually learn and adapt. Autonomous Mobile Robots (AMRs) navigate unpredictable environments, robotic manipulators handle fragile materials, and humanoid robots refine fine motor skills.

These intelligent robotic ecosystems are delivered at scale using NVIDIA Isaac™ and NVIDIA Omniverse™ as the foundational platforms for transforming how enterprises design, test, and deploy robotics.

To operationalize this approach, SoftServe adopts NVIDIA’s Three-Computer Solution for Robotics as the backbone of its Physical AI solution architecture. NVIDIA DGX™ systems support large-scale model training, NVIDIA OVX™ servers enable high-fidelity simulation and digital twin execution, and NVIDIA Jetson™ modules deliver real-time autonomy at the edge.

The result is simulated intelligence that reliably translates into production-ready autonomy, delivering measurable value across enterprise environments.

Physical AI enables:

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Autonomous Robots that think and act independently, managing complex workflows across industries.
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Autonomous Vehicles and Smart Navigation that process camera, LiDAR, and radar data to make instant, data-driven driving decisions.
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Smart Spaces and Infrastructure that use connected cameras, edge devices, and AI agents to coordinate robots, vehicles, and people with precision.

Physical AI marks a shift from automation to adaptation—empowering intelligent machines to operate safely, efficiently, and collaboratively across every environment.

SoftServe–NVIDIA collaboration: accelerating robotics innovation

The ecosystem behind next-gen robotics

Modern robotics demands more than intelligent components — it requires a cohesive ecosystem that allows developers to connect simulation, AI, and deployment into production ready systems. NVIDIA provides the technology: Jetson™ for edge performance, NVIDIA GPUs-based computers for scalable training, and a software suite that includes NVIDIA Isaac Sim™, NVIDIA Omniverse™, NVIDIA Replicator™, and NVIDIA Cosmos™ for synthetic data and physics-accurate simulation.

SoftServe builds on this foundation to design and integrate full-stack robotics solutions. By embedding NVIDIA’s platforms into simulation-first workflows and digital twin validation, SoftServe identifies issues early, optimizes control strategies, and ensures safety before hardware rollout. This approach delivers measurable results:

up to 30%
faster time-to-production
up to 30%
lower hardware costs
up to 20%
less manual effort

Proven applications across industries

The collaboration between SoftServe and NVIDIA enables the development of groundbreaking AI and robotics applications across various sectors, including manufacturing, automotive, energy, healthcare, agriculture, logistics, and space. By applying simulation-first development, physics-accurate digital twins, and accelerated AI computing, this collaboration transforms complex industrial challenges into scalable, production-ready automation and autonomous solutions.

Humanoid robots

Humanoid Robot for Brownfield Automation

SoftServe’s robotics team using a Physical AI approach for humanoid robotic systems enables autonomous operations in brownfield industrial environments—facilities where traditional automation is limited by legacy layouts or infrastructure. By combining advanced robotics, multimodal AI, and NVIDIA’s simulation-first ecosystem, the solution demonstrated how humanoid robots can be applied to improve operational efficiency without costly redesigns.

Built on NVIDIA Omniverse™, Isaac Sim™, and Isaac GR00T™, the solution provides extensible foundation for modeling and validating manufacturing workflows with enhanced dexterity and perception. Intelligent motion planning, adaptive control, and natural communication allow seamless collaboration and quick task learning.

Key Benefits Delivered:

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Faster Deployment through simulation-first design that shortens prototyping cycles and accelerates testing.
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Lower Costs by removing the need for major infrastructure changes.
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Greater Flexibility with systems that adapt dynamically to existing workflows, improving productivity and safety.

Robot learning

Embodied AI Intelligent Robotics Arm

SoftServe’s robotics team developed an Embodied AI solution for intelligent robotic arms, pushing forward automation in dynamic, unstructured settings. The system combines vision, language, and action models to enable real-time learning and reasoning, allowing precise picking, sorting, and assembly tasks with enhanced agility.

Powered by NVIDIA’s AI hardware, GPUs, and robotics frameworks, the solution combines vision-language-action models for self-adaptation, Natural Language Processing (NLP) for intuitive interaction, and optimized motion control for delicate, high-accuracy manipulation.

Key Benefits Delivered:

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Faster task adaptation through simulation-trained vision-language-action models.
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Higher precision in handling fragile or irregular objects.
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Improved collaboration via natural language and contextual understanding.
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Lower operational costs with reduced programming and supervision needs.

Robot learning

Multi-Robot on the Moon

SoftServe’s robotics team created a Multi-Robot Fleet Simulation to speed up the design and testing of autonomous systems for lunar resource extraction. The solution is built on NVIDIA Isaac Sim™ and NVIDIA Omniverse™ platforms to help aerospace mission teams simulate complex lunar conditions, allowing accurate coordination and mission planning for fleets of diverse robots.

Combining simulation-first development, advanced terramechanics modeling, and AI-driven fleet orchestration enables developers to virtually test, optimize, and scale autonomous robotic operations. This high-fidelity environment replicates real lunar terrain, offering a safe and cost-effective platform for refining navigation, excavation, and collaboration strategies before deployment on physical systems.

Key Benefits Delivered:

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Reduced Risk by using realistic simulation scenarios that identify performance gaps early and improve mission safety.
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Accelerated Development enabled through ROS 2 middleware and co-simulation workflows that support rapid testing and seamless deployment to real robots.
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Scalable Operations that support complex multi-robot missions adaptable to larger lunar or terrestrial projects, including mining and construction.

Synthetic data generation

AV Perception Accelerator

SoftServe’s robotics team created the AV Perception Accelerator to improve the safety and dependability of autonomous vehicles (AVs) by identifying and reacting to road obstacles in various environmental conditions. The accelerator takes advantage of NVIDIA Omniverse™ libraries, NVIDIA Isaac Sim™, and NVIDIA TAO Toolkit to enable quick, precise perception model development through large-scale synthetic data generation and simulation-first validation.

Moving data collection from real-world settings to photorealistic simulation significantly cuts testing costs and speeds up model training. Through automated environment randomization—covering lighting, weather, and object placement—the accelerator prepares AVs to handle rare and dangerous scenarios with high accuracy.

Key Benefits Delivered:

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Improved Safety by enhancing AV perception and decision-making across diverse road conditions.
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Faster Development that cuts time-to-market by automating dataset creation and labeling.
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Higher Accuracy through perception models trained on edge cases rarely captured in real-world data.
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Lower Costs by reducing field-testing expenses through synthetic data and simulation.

Digital twins

digital twin
Digital Twin Solution for Simulating Forklifts

As a global leader in warehouse automation, Toyota Material Handling Europe (TMHE) sought to improve forklift precision and reduce costly testing cycles. Traditional physical trials were time-intensive and limited in scope. Utilizing a solution built on Omniverse libraries™, Isaac Sim™, NVIDIA Cosmos™, and ROS 2, SoftServe created digital twins of autonomous forklifts, virtual replicas that are continuously synchronized with their real-world counterparts.

These allowed engineers to simulate complex warehouse conditions, test maneuverability in tight aisles, and refine perception algorithms before deployment. AI-driven models detected pallet edges, interpreted depth data, and optimized motion sequences for smoother operations.

The result:

  • Faster commissioning
  • Improved navigation accuracy
  • Reduced time-to-market.

By identifying and resolving issues in simulation, TMHE transformed validation into a continuous improvement process, redefining material handling for the next generation of intelligent warehouses.

Where innovation becomes execution

SoftServe's partnership with NVIDIA reflects a shared commitment to advancing the next generation of Physical AI. By uniting NVIDIA’s platforms with SoftServe’s engineering expertise, we’re creating practical, human-centered automation that transforms operations across key industries and grows stronger as real-world deployments and new use cases expand.

The future of automation rewards those who act early. SoftServe helps you pinpoint where automation will deliver the greatest value—guiding you from initial assessment through solution design, simulation-first validation, and production-ready deployment.

From there, you can scale with confidence. Each iteration enhances safety, efficiency, and reliability while reducing operational risk. What begins as a focused pilot evolves into a simulation-driven automation framework that grows at your organization’s pace and delivers measurable, long-term value.

If you’re ready to accelerate your Physical AI journey, talk with SoftServe about designing and deploying intelligent automation solutions built on NVIDIA’s accelerated AI platforms.

Give your robotics initiatives a real competitive edge.

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