Retail innovation with Generative AI

Generative AI modernizes your entire, integrated retail value chain. You will make significant gains across marketing and sales, customer operations, back office and supply chain operations, and software engineering. Gen AI’s positive impact on the retail industry and your retail business is substantial and will influence meaningful success.

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Key Challenges

  • Customer choice fatigue
  • With Gen AI, your retail business stays in step with the different ways consumers buy and enables you to personalize their shopping experience. You will lead consumers through smart choices that reduce their time to checkout and your bounce rate.

  • Supply Chain Efficiency
  • Gen AI optimizes your supply chain operations, improves your inventory management, streamlines your logistics documentation flow, and enhances your retail business’s overall efficiency and responsiveness.

  • Data-driven Decision-making
  • Gen AI enables your retail business to address the challenges of gathering high-quality data from various sources and ensure data accessibility and reliability to derive meaningful enterprise insight.

  • Privacy and Security
  • Gen AI establishes strong and secure data management practices, so your retail business can handle large and diverse datasets. Meanwhile, you will respect your customers’ privacy and comply with data protection regulations.

  • Back-office Efficiency
  • Gen AI advances your retail business’s back-office operations, such as marketing and sales, merchandising, financials, analytics, and reporting. This frees up other resources to create excellent customer experiences and strategic business growth.

Business Opportunities

Use Cases
Business Value
Case Simplicity

Virtual Shopping Assistance

With Gen AI, create contextual interactions with consumers. Recognize their buying preferences and needs and offer custom product recommendations.


Consumer Support

Gen AI instantly assists with consumer inquiries and complaints. At the same time provide a catalog of information about your store locations, inventory assortments, and promotions.


Generative Content Creation

Gen AI enables you to produce marketing and promotional materials for your retail locations and customer segments, complete with translation and localization.


Market trends prediction

Gen AI facilitates the analysis of consumer, product, and market data to forecast retail trends. Gain actionable insights to develop new products and change assortments to positively impact your business


Product and services innovation

Gen AI consolidates and simplifies research and design processes, empowering your retail business to deliver new products and services to market faster.


Virtual fitting Room

Gen AI aids in the setup of a fitting room onsite, via virtual reality, or in a physical retail store. A live mirror shows how your consumers look in a specific fit, with accessories and cosmetics.


Order and delivery status tracking

Gen AI checks order and delivery statuses. It then proactively initiates actions like generating cases or sending messages as you examine unacceptable purchase agreements and distributions.



Our Generative AI Offerings

icon imageAI Discovery

Interest to Discovery: Generative AI Ecosystem and 
Implications for My Business

  • Use cases and business impact priorities
  • Data quality and availability 
  • Technology trade-offs and architecture 
  • Technical feasibility with POC

icon imageAI Launchpad

Launchpad to Innovation: Evidence-Based Exploration and Deployment

  • Generative AI lab
  • AI Launchpad Program for rapid experimentation
  • Value stream mapping and use cases
  • POC/POV pipeline

icon imageAI Adoption

Insight to Impact: Rapid Scaling and Adoption in My Organization

  • Generative AI Adoption roadmap
  • Technology strategy
  • Data strategy
  • Change management and AI governance
  • Generative AI Solution Development
  • Generative AI in Product and Engineering Teams