Remastering Retail: The Personalization Mix
Today’s shoppers expect their favorite retailors to tailor promotions, communications, and commerce to their individual needs and wants, across all channels. But retail brands are still struggling to gain a single view of these shoppers, let alone deliver a cohesive omni-channel experience that anticipates the expectations of tomorrow’s customers.
If personalization maturity is a sound mixing console—what’s your business’s “mix”?
In this white paper, discover:
- The dimensions of personali zation
- The personalization maturity model
- Personalization according to customer base and market segment
- What personalization done well looks like