Before solving problems, companies must first identify what problems exist, and then synthesize data to uncover insights into why they exist. Research uncovers root causes and identifies areas of opportunity to ensure businesses produce value for users. Outputs take the form of insight reports and strategic recommendations. SoftServe distinguishes two areas of research: user research and experience assessments.

Design strategy produces a vision of a solution to be validated with actual potential users to prove market viability, answering: what problem is the product solving, what are the business goals, and why is the solution needed? By approaching opportunities with a design-first mindset, companies can accelerate delivery of innovative solutions to differentiate in-market. SoftServe’s design strategy includes design vision, experience planning, and extended reality (XR) strategy.

Service design increases value and reveals opportunities to optimize experiences across multiple touchpoints through a holistic understanding of complex systems and processes behind the enterprise. Service design enhances the entire experience value chain and ultimately leads to product design. At SoftServe, we reimagine interactions between the business, employees, and customers to create the level of engagement and satisfaction that leads to differentiation.

Product design focuses on crafting solutions that are desirable, meaningful, and technically viable. Our design team takes ownership of how products should function, what form they should take, and what value they should bring. We leverage design thinking and a human-centered mindset throughout the design process—always putting the user first—but also considering the business perspective and ensuring that business value is delivered.