Build Better Products With User-Centered and Accessible Content

Imagine you are trying to book a flight online, but the "Proceed" button leaves you unsure if it's confirming your payment or just moving to the next page. Confusing, right? For the 1.3 billion people worldwide with disabilities, as reported by the World Health Organization, unclear or exclusionary language isn't just an annoyance — it's a barrier to access.

With the European Accessibility Act (EAA), effective 28 June 2025, clear and inclusive UX writing is now a legal requirement. Yet, many businesses overlook the power of words, risking customer trust and loyalty over a single poorly chosen phrase. Let's explore how accessible UX writing can transform digital experiences and keep your users returning.

Why accessible content matters more than ever

The EAA applies to various digital services: websites, mobile apps, ecommerce platforms, banking, and more. The core principle? All content must be perceivable, operable, understandable, and robust, echoing the four pillars of WCAG.

What is WCAG?

WCAG stands for Web Content Accessibility Guidelines, a set of international standards for web and mobile accessibility, providing benchmarks to help companies meet the legal requirements.

It mandates businesses to make content accessible for people with:

• Visual impairments (e.g., blindness, low vision, color blindness)
• Hearing impairments
• Cognitive and learning disabilities
• Motor and physical limitations

Inclusive microcopy in practice

You need to ensure the UI microcopy is clear and easy to read, interpret, and act on for all users, regardless of their condition. Accessible writing removes friction and barriers for your users, increasing retention and conversion rates:

• Users with dyslexia will benefit from simple sentence structures
• Senior adults will appreciate clear language and helpful hints
• People with ADHD will be able to complete an account-opening process without frustration

When you make accessible content your priority, you will create an inclusive, user-friendly digital experience for everyone. You can explore accessible UX copy examples in this file.

What accessible content means for your business

Investing in inclusive content design pays off from both business and legal perspectives:

Increased brand trust: User-centered language and inclusive microcopy show your users you respect them and care about their real needs.

Increased retention and NPS scores: Users who feel respected are more likely to return and recommend your brand.

Increased audience: Accessible microcopy helps you reach over 1.3 billion people with disabilities or situational limitations.

Reduced customer support queries: Clear, concise content helps people become independent users.

Increased conversion and engagement: When a process is more straightforward to complete, success rates follow.

Risk reduction: Non-compliance with EAA may result in fines, lawsuits, and damage to reputation.

By prioritizing accessibility, companies can connect with a larger, more diverse audience. This accessible content often leads to better usability for all users, improving overall satisfaction and engagement.

AI alone won't make your content compliant

AI can identify accessibility gaps, but it can't fix the nuances that make content inclusive and human-centered. That's why we at SoftServe advocate for a hybrid model: AI-assisted for efficiency, but human-led for strategy and empathy.

Our UX writers guide the content process with clarity, inclusivity, and accessibility in mind, ensuring your digital product works for all users and helps future-proof your content for compliance with evolving standards, like WCAG 3.0.

In this hybrid approach:

AI accelerates the discovery of accessibility issues, detects structural problems at scale, and surfaces readability patterns.

Humans ensure the message is empathetic, context-aware, and usable for diverse audiences — considering tone, intent, and situational accessibility challenges.

This combination lets teams scale accessibility efforts while maintaining the depth, precision, and ethical care only human judgment can provide. It’s not just about ticking compliance boxes — it’s about making digital content truly work for everyone.

Make your content accessible (and keep it that way)

From strategy to implementation, we help you:

• Audit and enhance accessibility: Identify and resolve issues like broken hierarchies, missing alt text, and non-compliant content.
• Create inclusive content: Write clear, concise, and culturally sensitive copy that meets accessibility standards and boosts user engagement across diverse markets.

Need help transforming your content?