Actionable insights are vital for competitive differentiation and sustainable growth. These insights enable companies to make more accurate decisions, optimize their go-to-market (GTM) strategies, increase the bottom-line, and achieve operational excellence.
However, disparate systems and data silos hinder an organization’s ability to derive meaningful insights, leading to a growing amount of inaccurate data and overhead expenses.
The more unusable data you compile, the more you must dig through to find its value and become insights driven.
To deliver the right insights, to the right people, at the right time—enterprises must fully connect stakeholders through a comprehensive ecosystem. SoftServe’s human-centric solution—Actionable Insights Ecosystem (AIE)—acts as a custom “Smart Home” for your data.
AIE is built with cross-matrix expertise across multiple COEs including Big Data & Data Science, Experience Design, Business Analysis, Artificial Intelligence & Machine Learning (AI/ML), and cloud. AIE's cornerstone is data value, not simply organization and management. SoftServe democratizes data by connecting business, tech, and customers for all-inclusive, data-driven decision-making and operational intelligence.
An integral part of SoftServe’s Actionable Insights Ecosystem is Enterprise Data Platform (EDP)—which provides a unified view on current processes, data feeds, and analytics. Extensive manual data processing and splintered analytic views impact team productivity as stakeholders struggle with inefficient data acquisition and onboarding of new data sets.
EDP reduces manual data processing efforts by over 80%, while decreasing data expert dependency on self-service capabilities. Moreover, it enables on-demand integration with various third-party solutions for maximized business efficiency.
In part one of this digital panel discussion series, we're asking Taras Bachynskyy—the SME leading Actionable Insights Ecosystem delivery—to shed more light on the role of an EDP for actionable data.
JR: How does EDP fit into the Actionable Insights Ecosystem?
TB: You can think about EDP as a toolset. You would not be able to perform certain operations if you don’t have the required tool, or if the tool’s quality is insufficient.
If AIE is a “house” then Enterprise Data Platform is the foundation and framework.
EDP defines the technological capabilities of your company to manage, process, and analyze data. Also, it defines the quality of interaction with data—in self-service or a fully democratized way.
Which platform you use also determines effectiveness for implementing ML scenarios, what analytics are technically supported by the platform, and how easy it is to consolidate available data sources into a data lake or data warehouse.
JR: So, EDP encompasses quite a bit. You just mentioned data lakes and warehouses. What other data functions are associated with EDP?
TB: EDP also implies a set of different tools, technologies, and architecture pattern, such as: data ingestion and streaming technologies, tools for data wrangling, dashboards and reports; AI/ML enablement, catalogs and more.
JR: Dashboards and reporting jumped out to me in that list. Does EDP have an impact on user experience, or are is that a part of the ecosystem?
Actionable Insights Ecosystem defines how users will be interacting with the ecosystem and each other, the best look and feel of the required dashboard, and which technology or tool you need for each analytics scenario.
EDP hosts the assets you’ve created in order to provide a great experience to end users, to monetize data, and automate data-driven processes and services within the enterprise. AIE defines which assets you’ll need, and how to use them best.
JR: Thanks, Taras, for this great overview of EDP’s role in building an insights ecosystem.
TB: It’s my pleasure.
Stay tuned for part two of this discussion where we’ll look at Experience Design’s role in humanizing data within a value-driven insights ecosystem.
How do you define “actionable insights”?
How are you getting insights to the right people now?
Are you one of the 90% not using an EDP, or part of the vast minority who have a platform but still struggle to leverage its capabilities fully?
Let’s talk about how Actionable Insights Ecosystem and the right EDP solution can accelerate your journey to becoming data driven, and not just data aware.