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Digital Experience Platforms

With customer-centricity lying at the core of every successful digital strategy, businesses require a unified, 360-degree view of their customers to nurture each relationship and deliver personalized experiences at all touchpoints. SoftServe’s digital experience platform expertise combines all the necessary tools for personalization, detailed measuring, value-driven commerce, advanced analytics, and laser-focus targeting to provide a holistic understanding of customers and their individual preferences to transform them into loyal advocates of the brand.

Omnichannel Content Management

Customers expect a brand to ensure a continuous conversation across platforms, tailored to their needs. Relevant and compelling content increases engagement with target audiences, improves digital presence, and fosters brand loyalty.


  • Personalize customer experiences that contribute to existing and emerging business objectives.
  • Increase customer acquisition and enhance content distribution across all channels and devices.
  • Improve market reach and targeting accuracy by keeping track of real-time customer interactions.
  • Maximize the effectiveness of online and offline marketing campaigns.

Digital Marketing

Streamlined digital marketing processes enable businesses to effectively manage omnichannel customer experiences, reach new prospects and engage existing customers. Segmentation, personalization, marketing automation, and experience optimization are tools to ensure digital marketing strategy is fully aligned with and contributes to your business goals.


  • Segment audiences and tailor content and offers through context-aware marketing automation and advanced analytics.
  • Polish your brand’s digital presence across various channels and platforms.
  • Identify key areas for improvement and budget allocation based on customer data and journey mapping.
  • Optimize marketing performance and increase customer engagement.
  • Reach new market segments, drive sales, and increase the performance against your top KPIs.


SoftServe’s Digital Experience Platforms team can advise and provide the expertise needed to automate the entire customer engagement lifecycle and adopt the right tactics to reach out and attract key customer segments.

  1. 01Best-in-Class Service

    • 26+ years of platform-agnostic digital marketing expertise
    • Extensive omnichannel commerce, content management, and cloud-based digital asset management expertise
    • Sitecore Experience Award winner and Gold Implementation partner

  2. 02Comprehensive Coverage

    • Proof of Concept (PoC) across devices with smooth integration into core systems
    • Tailored deal guidance and personalized customer journey
    • Customizable workflows and connected customer experiences across channels and devices using a headless CMS approach
    • Context-aware marketing automation and analytics-driven implementation

  1. Engineering Services

    Technology opens new doors to customer intimacy, product innovation, and revenue streams. Yet with all the promise of new technologies and their applications, without proper management, technology is just another source of overhead.

  2. Cloud & DevOps

    Cloud adoption is imperative to remain relevant and competitive. DevOps improves efficiency, reduces development lifecycles, and speeds time to market. Combine these workflows to facilitate a seismic change in the cloud development approach.

  3. Big Data & Analytics

    Big data is the centerpiece for digital business transformation—making customer interaction more impactful and answering critical business questions, highlighting areas for cost efficiency and opportunities for growth. Harness the power of big data.

  4. AI & ML

    Processes and operations are becoming smarter, affording businesses the ability to increase both productivity and efficiency. Artificial intelligence (AI), and machine learning (ML) make technology smarter and harder working. Operate with higher impact—at scale.

  5. IoT

    The internet of things (IoT) is changing the way the world interacts with itself. Capitalize on IoT by investing in application solutions and connected products that enable disruptive, relevant, and frictionless user engagements.

  6. Experience Design

    Bringing a service or product to market starts with an understanding of human experience—the customer experience. What gets their attention? What motivates continuous engagement? What inspires loyalty? Success lies in creating desirable, useful—and sustainable—experiences.

  7. Cybersecurity

    Digital attacks are increasing in sophistication and it is not enough to simply have a static, reactive, security system in place. Keeping ahead of threats requires proactive monitoring system, business customization, dynamic processes and constant vigilance.

  8. Experience Platforms

    Consumers demand special and consistent attention from brands, in every facet of their life. Leverage experience platforms to understand the needs of customers and nurture each relationship with interactions customized to context and journey stage—at scale.

  9. Extended Reality (XR)

    Virtual reality (VR), augmented reality (AR), and mixed reality (MR) technologies have moved beyond futuristic entertainment and into business-critical applications. Understand context, monitor physiology, and motivate users to address specific business challenges.