Digital Experience Platforms

Customer-centricity is at the core of every successful digital strategy and companies require a unified, 360-degree customer view to nurture relationships and deliver personalized experiences at all touchpoints. SoftServe’s digital experience platform (DXP) expertise combines all the necessary tools for personalization, detailed measuring, value-driven commerce, advanced analytics, and laser-focused targeting. This empowers a holistic understanding of customers and individual preferences to transform fans into loyal brand advocates.

Omnichannel Content Management

Developing a consistent brand presence across channels and touchpoints empowers businesses to increase customer engagement, profitability, and marketing ROI. Omnichannel content distribution, improved velocity of publishing cycles, language localization, and content repurposing are key, value-added features a content management system (CMS) can introduce to your business.
  • Easily create, manage, and distribute content and assets across channels and devices
  • Expand your business globally by managing your brand presence, multiple websites and language versions under one unified platform
  • Generate more traffic and leads through inbound marketing and SEO
  • Improve content creation, collaboration, and accelerate publishing through automated workflows


A well-thought-out customer experience (CX) strategy enables businesses to meet the constantly changing needs of customers at every stage of their buyer’s journey. Segmentation and targeting, personalization, marketing automation, and experience optimization are the tools to execute an efficient CX strategy—driving customer acquisition, retention, and loyalty.
  • Understand your customers and their motivations to deliver seamless, personalized experiences across channels and devices
  • Identify key areas for CX improvement and discover any underlying patterns of customer behavior using advanced analytics and reporting
  • Optimize your digital marketing performance and increase customer engagement through strategic A/B and multivariate testing
  • Stay relevant and meet changing customer demands by incorporating artificial intelligence and machine learning into your marketing and CX practices
  • Reach new market segments, drive sales, and increase performance against top KPIs

DXP solve problems in...

  • Retail

    Ensuring exceptional omnichannel experiences by segmenting customers, building psychometric profiles, and tailoring individualized offers, promotions, and marketing campaigns—at scale.
    Learn more
  • Healthcare

    Transforming care delivery by engaging patients through fine-tuned personalization and supporting physicians with simplified appointment scheduling, provider searching, and health history tracking.
    Learn more
  • Energy, Oil & Gas

    Increasing business impact and ROI across all business lines and energy-related services through customer-centric, bespoke digital experiences and enhanced response rates to inquiries.
    Learn more
  • Financial Services

    Optimizing end-to-end financial digital experiences—from omnichannel content personalization and analytics, to regulatory compliance and security.
    Learn more

Our partners

SoftServe and Sitecore provide a solution for digital experience and content management that empowers businesses to build enduring relationships with their customers. We empower enterprises to optimize content, commerce, operations—and turn data into actionable insights to deliver best-in-class, personalized customer experiences.
SoftServe and Adobe Experience Cloud provide best-in-class solutions for marketing, analytics, advertising, and commerce to deliver excellent customer experiences, lasting business results, and rapid ROI. We concentrate on providing value-driven solutions that achieve our clients’ business goals by establishing a close relationship based on mutual trust and drive for innovation. Our expertise lies in strategic consultancy and vision, as well as excellence in software development.
SoftServe and Episerver provide an end-to-end solution for customer-centric experiences, best-in-class content management, robust commerce, and advanced personalization. We provide value-driven solutions that achieve our clients’ business goals by establishing a close relationship based on mutual trust and drive for innovation. Our expertise lies in both strategic consultancy and vision as well as excellence in software development.
  • 01Engineering Services

  • 02Cloud & DevOps

  • 03Big Data & Analytics

  • 04AI & ML

  • 05Internet of Things

  • 06Experience Design

  • 07Cybersecurity

  • 08Experience Platforms

    Consumers demand special and consistent attention from brands, in every facet of their life. Leverage experience platforms to understand the needs of customers and nurture each relationship with interactions customized to context and journey stage—at scale.

  • 09Extended Reality

  • 10Robotics

  • 11Research & Development