Digital Experience Platforms
Omnichannel Content Management
Developing a consistent brand presence across channels and touchpoints empowers businesses to increase customer engagement, profitability, and marketing ROI. Omnichannel content distribution, improved velocity of publishing cycles, language localization, and content repurposing are key, value-added features a content management system (CMS) can introduce to your business.
- Easily create, manage, and distribute content and assets across channels and devices
- Expand your business globally by managing your brand presence, multiple websites and language versions under one unified platform
- Generate more traffic and leads through inbound marketing and SEO
- Improve content creation, collaboration, and accelerate publishing through automated workflows
A well-thought-out customer experience (CX) strategy enables businesses to meet the constantly changing needs of customers at every stage of their buyer’s journey. Segmentation and targeting, personalization, marketing automation, and experience optimization are the tools to execute an efficient CX strategy—driving customer acquisition, retention, and loyalty.
- Understand your customers and their motivations to deliver seamless, personalized experiences across channels and devices
- Identify key areas for CX improvement and discover any underlying patterns of customer behavior using advanced analytics and reporting
- Optimize your digital marketing performance and increase customer engagement through strategic A/B and multivariate testing
- Stay relevant and meet changing customer demands by incorporating artificial intelligence and machine learning into your marketing and CX practices
- Reach new market segments, drive sales, and increase performance against top KPIs
DXP solve problems in...
RetailEnsuring exceptional omnichannel experiences by segmenting customers, building psychometric profiles, and tailoring individualized offers, promotions, and marketing campaigns—at scale.Learn more
HealthcareTransforming care delivery by engaging patients through fine-tuned personalization and supporting physicians with simplified appointment scheduling, provider searching, and health history tracking.Learn more
Energy, Oil & GasIncreasing business impact and ROI across all business lines and energy-related services through customer-centric, bespoke digital experiences and enhanced response rates to inquiries.Learn more
Financial ServicesOptimizing end-to-end financial digital experiences—from omnichannel content personalization and analytics, to regulatory compliance and security.Learn more